Terms for shops

In this document, “Loopul”, “we”, “us” and “our” mean Doublyu Labs, with its registered office at 2-29, Main Street, Mugachinthala Village, Kondapi Mandal, Prakasam District, Andhra Pradesh 523270, India. We operate the Loopul mobile apps, the website at loopul.in and the Loopul shop console. You can reach us at support@loopul.in or +91 79896 51171.

These terms (“Shop Terms”) are a contract between Doublyu Labs and the business that registers a shop on Loopul (“you”). The person who accepts them confirms that they are authorised to bind that business. Our Privacy policy also applies. Your customers use Loopul under our Terms of use.

1. The service

Loopul gives you software to run your shop: a storefront your customers order from, order management, a billing counter (point of sale), stock records, invoices, delivery planning, staff accounts, offers and reports. You sell to your customers in your own name; we provide the platform and are not a party to your sales.

2. Getting started

• Your shop goes live once its profile is complete: business name, address and map location, opening hours and logo. You must give accurate information, including your GSTIN if you are registered for GST, and keep it up to date.
• You are responsible for everyone you add as staff, for the permissions you give them and for what they do in Loopul. Keep sign-in codes private and remove staff who leave.

3. Plans and fees

• Every new shop gets a 30-day free trial with all Growth features. After the trial, a paid plan — Basic or Growth — keeps your shop open for app orders. The current prices, which include GST, are shown on our website and in the shop console before you pay.
• Plans are paid in advance for the period you choose. On the web you pay each period yourself through a secure payment link and nothing renews or debits automatically; paying early adds the new period to the end of your current one. In the Android or iPhone app a plan is a Google Play / App Store subscription that renews automatically until you cancel it in your store account. The full rules are in our Subscription & billing terms.
• If you do not renew, a 7-day grace period follows during which everything keeps working. After it, only new app orders pause: your billing counter, stock, invoices, data and existing orders keep working, and app orders resume as soon as you pay.
• Moving to a smaller plan than your shop uses (more branches or staff than the plan allows) needs you to choose which branches and staff to keep; the rest are paused, never deleted.
• We may change plan prices with at least 30 days' notice in the shop console; a change never affects a period you have already paid for.
• Cancellation and refunds of plan fees follow our Subscription & billing terms. If you are charged twice or charged in error, we refund the excess.
• We issue a tax invoice for every plan payment under GSTIN 37APEPU8499Q1ZF.
• We take no commission on your sales, online or in cash.

4. How your customers pay you

• Cash. Cash on delivery or at pickup is collected by you. You mark the order collected when you are paid.
• UPI to your own UPI ID. If you add a UPI ID, you confirm that it belongs to you or your shop and that money sent to it reaches you. Customers pay it directly; Loopul never receives the money. A customer's “I've paid” is not proof of payment: you must check your own UPI app or bank account and confirm only money that has actually arrived. You must answer each claim promptly — confirm it, say you could not find it, or ask for details — and you must not hand over goods you treat as paid until you have confirmed the money. If you confirm a payment you did not receive, the loss is yours. Changing or removing your UPI ID is recorded and alerts you; orders already placed keep the UPI ID shown when they were placed.
• Online payments through a payment gateway. To accept card, net-banking and gateway UPI payments you use your own merchant account with a payment gateway that Loopul supports — an existing one, or one you open with that gateway — and connect it to Loopul on the gateway's own authorisation screen. You register and complete verification (identity, PAN, business and bank details) with the gateway, under the gateway's terms; Loopul does not collect those documents. Online payments switch on only after the gateway reports your account as activated.
• By connecting, you allow Loopul to create payments for your app orders in your account, read their status and start the refunds described below. Loopul does not request access to payouts or transfers. You can remove the access at any time, in the Loopul app or with the gateway.
• Customer payments are paid directly to you — into your gateway account and then your bank, or straight into your UPI account. We never hold, receive or control your customers' money and we charge no fee on it. The gateway's own fees, if any, are between you and the gateway.
• Refunds owed to your customers — for a cancelled order, an order you did not accept in time, a smaller order after a substitution, or a payment that arrived for an order that could not be created — are paid from your account: through the gateway for gateway payments (Loopul starts them automatically), and by you, from your own UPI app, for direct UPI payments. Loopul records what you owe and what you say you sent; you must send it promptly and keep the reference.
• The detailed rules are in UPI payments to shops, Payment disputes, Delivery, packaging & other charges and Pricing & MRP, which form part of these terms.
• Disputes and chargebacks on gateway payments are handled by the gateway with you, under its terms. A customer may dispute a direct UPI payment you marked as not found; you agree to cooperate with Loopul's support and the customer to resolve it. Loopul cannot move or refund money it never held.
• Packaging charge (optional). You may set one fixed packaging charge for orders above an item value you choose. It must cover real packaging you provide (it is shown to customers with what it covers), must be the same whichever way the customer pays, and must never be used to recover payment-processing or gateway fees. A GST-registered shop must choose the GST rate that applies to it.
• You must not add any other charge to recover payment fees from customers. Loopul does not offer a customer convenience fee.

5. Invoices and taxes

• Loopul generates invoices in your name for completed app orders and billing-counter sales, numbered in one unbroken series per GSTIN and financial year. Invoices cannot be edited or deleted once issued.
• You are responsible for the correctness of everything on your invoices and for your taxes: your GSTIN, the HSN codes and GST rates of the products you sell, filing your returns and paying your tax. The GST rates and HSN codes in the shared catalogue are provided for convenience only — check them for the products you sell before relying on them, and tell us if one is wrong.
• You must keep your invoices for the period the law requires. They remain available to you in Loopul, including after a customer deletes their account.

6. What you sell

• You are the seller. You set your prices; you keep your stock records accurate; you pack, hand over or deliver orders as promised; and you honour the offers you publish while they are live.
• MRP. For pre-packaged goods you must never charge more than the maximum retail price printed on the pack you hand over. Selling below MRP is your choice. If your pack carries a different MRP from Loopul's catalogue, you record your pack's MRP in the app (Loopul limits it to a reasonable range and records the change); you are responsible for it being the MRP actually printed. Loose goods are priced by you per weight or volume under the applicable law. You indemnify Doublyu Labs against claims, penalties and costs arising from prices, labels or MRPs you set or misstate. [Indemnity wording: for legal review.]
• You hold and comply with every licence and law that applies to your business, including GST, food safety (FSSAI), legal metrology (labelling and MRP), shops and establishments, and consumer protection law.
• You must not sell through Loopul anything illegal or anything you are not licensed to sell — including prescription medicines, alcohol, tobacco or nicotine products to anyone under 18, narcotics, weapons, counterfeit or stolen goods, or products past their expiry date.
• Product names, photos and details you add must be accurate and yours to use. A photo you send of a product in the shared catalogue may, once we approve it, be shown as that product's photo in every shop on Loopul, under the licence below. You grant us a non-exclusive, royalty-free licence to host, show and adapt them (for example, to square a photo) to run the service. Products you add to the shared catalogue are reviewed before other shops can use them, and may remain in the catalogue after you leave.

7. Your customers' personal data

• Loopul shows you only what you need to fulfil orders: a customer's full mobile number and address appear only while their delivery is live; otherwise you see the last four digits.
• For the order and invoice records you keep, you are a data fiduciary under the Digital Personal Data Protection Act, 2023. You may use customers' details only to fulfil and support their orders and to meet your legal obligations — not for unsolicited marketing, and never to sell or share them.
• Tell us at once at support@loopul.in if you suspect that a customer's data has been misused or exposed through your account.

8. Promotions

• You may pay a fixed amount to have a branch shown more prominently to customers nearby for a set period. Promoted listings are always labelled “Sponsored”, appear only to customers within your normal reach, and never change what you sell or how orders work.
• A promotion starts only after its payment is confirmed. You can pause or cancel it; cancelling an active promotion ends it early and the fee is not refunded. If a payment reaches us for a promotion that can no longer run, we refund it.

9. Acceptable use

You must not misuse Loopul: no fake orders or reviews, no misleading listings or offers, no attempts to access another shop's or customer's data, no interference with the service, and nothing unlawful. Our Terms of use rules on content apply to what you publish.

10. Suspension and closing your shop

• We may suspend your shop, with a recorded reason, for fraud, illegal goods, serious or repeated breach of these Shop Terms, or where the law or an authority requires it. Where we can, we will warn you first and give you a chance to fix the problem. You can ask us to review a suspension by writing to our grievance officer; we reply with our decision and reasons within 15 days. Orders already placed remain yours to fulfil or cancel.
• You can close your shop at any time from the shop console once no order or delivery is still open. Closing stops your shop, removes staff access and signs everyone out; you can also delete your own account at the same time. Unpaid plan or promotion payment links are cancelled.
• After closing, we keep the records the law requires (such as invoices and payment records) for the required period and delete or anonymise the rest.

11. Our responsibilities and limits

• We will provide the service with reasonable care and skill and fix faults within a reasonable time. We do not promise that it will be uninterrupted or error-free, and we may change or improve features.
• We are not liable for indirect or consequential loss, loss of profit, loss of goodwill, or for the acts of your customers, payment gateways, banks or other third parties.
• Our total liability to you under these Shop Terms in any 12 months is limited to the plan fees you paid us in those 12 months.
• Nothing in these Shop Terms limits liability for fraud, or any liability that cannot be limited under Indian law.
• You will indemnify us against third-party claims, fines and penalties arising from the goods you sell, the information you publish, your taxes, or your breach of these Shop Terms or the law.

12. General

• We may update these Shop Terms with at least 30 days' notice in the shop console (or sooner where the law requires). If you do not agree, you may close your shop before the change takes effect.
• Neither of us is responsible for delays caused by events beyond reasonable control, such as natural disasters, network or power failures, or government action.
• These Shop Terms are governed by the laws of India. Any dispute will first be discussed in good faith; if it is not resolved within 30 days, it will be referred to a sole arbitrator under the Arbitration and Conciliation Act, 1996, seated at Ongole, Andhra Pradesh, in English. Subject to that, the courts at that city have exclusive jurisdiction.
• Notices to us go to support@loopul.in; notices to you go to the phone number or email in your shop account.
• You may not transfer these Shop Terms without our consent. These Shop Terms, with the policies they refer to, are the whole agreement between us about Loopul.