Pricing & MRP

In this document, “Loopul”, “we”, “us” and “our” mean Doublyu Labs, with its registered office at 2-29, Main Street, Mugachinthala Village, Kondapi Mandal, Prakasam District, Andhra Pradesh 523270, India. We operate the Loopul mobile apps, the website at loopul.in and the Loopul shop console. You can reach us at support@loopul.in or +91 79896 51171.

Each shop on Loopul is an independent seller and sets its own prices. This page explains the price rules Loopul enforces, and what shops and shoppers should know about the maximum retail price (MRP).

1. The shop sets the price

• The price you see is the shop's selling price, inclusive of taxes. It is fixed for your order when you check out; a later price change does not affect an order already placed.
• A shop may sell below MRP. The MRP is shown struck through only when it is higher than the shop's price, so a “saving” is never invented.

2. Never above MRP

• For pre-packaged goods, no shop can sell above the MRP. Loopul refuses such a price when the shop sets it, the database refuses it again, and checkout checks every item once more before an order is placed.
• If the pack a shop actually sells carries a different MRP from Loopul's catalogue (for example a newer print), the shop records its own pack's MRP. Loopul limits how far it may differ and keeps a record of the change; the shop is responsible for it being the MRP printed on the pack it hands over.
• Loose goods weighed or measured at the shop (for example rice or dal sold by weight) are priced by the shop per weight or volume, under the applicable rules.

3. Product information

• Product names, photos, pack sizes and MRPs in Loopul's shared catalogue come from manufacturers' published price lists, product databases and shops. We work to keep them accurate, but the pack you receive is what counts: its label carries the legally required declarations (manufacturer, net quantity, MRP, and so on).
• Shops are responsible for the accuracy of products they add themselves and for checking that what they sell matches its listing.
• Every product made live in Loopul's shared catalogue must carry its maker's name and country of origin, which the product view shows, with the net quantity (pack size), the MRP and the price. We are adding the remaining declarations — the manufacturer's or packer's address and consumer-care details — for every packaged product.

4. If something is wrong

If you were charged more than the MRP on the pack, or a listing is wrong, tell the shop and write to support@loopul.in or use our grievance process. A shop that sells above MRP breaks our Terms for shops and may be suspended.